{"id":1554,"date":"2024-09-11T08:07:34","date_gmt":"2024-09-11T08:07:34","guid":{"rendered":"https:\/\/blog.artspoon.io\/blog\/?p=1554"},"modified":"2024-09-27T09:57:52","modified_gmt":"2024-09-27T09:57:52","slug":"frieze-seoul-2024-key-highlights-and-sales-reports","status":"publish","type":"post","link":"https:\/\/blog.artspoon.io\/blog\/2024\/09\/11\/frieze-seoul-2024-key-highlights-and-sales-reports\/","title":{"rendered":"Frieze Seoul 2024: Key Highlights and Sales Reports"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/frieze-seoul-2024_-key-highlights-and-sales-1024x566.png\" alt=\"\" class=\"wp-image-1555\" srcset=\"https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/frieze-seoul-2024_-key-highlights-and-sales-1024x566.png 1024w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/frieze-seoul-2024_-key-highlights-and-sales-300x166.png 300w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/frieze-seoul-2024_-key-highlights-and-sales-768x424.png 768w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/frieze-seoul-2024_-key-highlights-and-sales-1536x848.png 1536w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/frieze-seoul-2024_-key-highlights-and-sales-2048x1131.png 2048w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/frieze-seoul-2024_-key-highlights-and-sales-750x414.png 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Frieze Seoul 2024: A Hub of Global Artistic Exchange<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Frieze Seoul 2024<\/strong> once again confirmed its position as a premier Asian art event. This year&#8217;s fair attracted a diverse mix of galleries, collectors, museum representatives, and art enthusiasts from around the globe. With interviews from key players, sales reports, and a breakdown of the top booths and notable sales, here\u2019s a deep dive into Frieze Seoul 2024.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/niki-de-saint-phalle-1024x683.jpeg\" alt=\"\" class=\"wp-image-1556\" srcset=\"https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/niki-de-saint-phalle-1024x683.jpeg 1024w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/niki-de-saint-phalle-300x200.jpeg 300w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/niki-de-saint-phalle-768x512.jpeg 768w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/niki-de-saint-phalle-1536x1025.jpeg 1536w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/niki-de-saint-phalle-750x500.jpeg 750w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/niki-de-saint-phalle.jpeg 1820w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Niki de Saint Phalle, installation view in Galerie Mitterrand\u2019s booth at Frieze Seoul, 2024.<br>Courtesy of Galerie Mitterand.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Key Insights from Gallery Directors, Collectors, and Museum Representatives<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At <strong>Frieze Seoul 2024<\/strong>, we had the opportunity to speak with several important figures in the art world who shared their views on the fair\u2019s impact.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Min Lee<\/strong>, Director of A-Lounge, emphasized the benefits of participating:<br>\u201cThe relationships we\u2019ve built this year and the people we\u2019ve met have been incredibly beneficial. We introduced <strong>Hyori Cho<\/strong>\u2019s work to new buyers and audiences.\u201d<\/li>\n\n\n\n<li><strong>S\u00e9bastien Carvalho<\/strong>, Director at Galerie Mitterrand, noted:<br>\u201cThis is our first time at Frieze Masters Seoul, and we are very pleased. We sold a major work by <strong>Niki de Saint Phalle<\/strong> on the first day and made contacts with Korean collectors.\u201d<\/li>\n\n\n\n<li><strong>Woo Chankyu<\/strong>, President of Hakgojae Gallery, highlighted the role of Frieze in establishing Seoul as a global art hub:<br>\u201cFrieze is essential to making Seoul a mature cultural center.\u201d<\/li>\n\n\n\n<li><strong>Nick Simunovic<\/strong>, Senior Director at Gagosian, stated,<br>\u201cWe were thrilled to participate for the third year, placing significant works by artists such as <strong>Derrick Adams<\/strong> in major Korean museums.\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Frieze Seoul 2024: Strong Attendance and Growing Popularity<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With over 70,000 visitors attending <strong>Frieze Seoul 2024<\/strong>, the event saw a surge in interest from both local and international audiences. This figure underlines the fair\u2019s importance in the Asian art market, drawing a crowd eager to explore contemporary art from leading global and Korean artists.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/installation-view-of-frieze-seoul-2024-booth-b17-gallery-hyundai-1024x768.jpg\" alt=\"\" class=\"wp-image-1557\" srcset=\"https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/installation-view-of-frieze-seoul-2024-booth-b17-gallery-hyundai-1024x768.jpg 1024w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/installation-view-of-frieze-seoul-2024-booth-b17-gallery-hyundai-300x225.jpg 300w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/installation-view-of-frieze-seoul-2024-booth-b17-gallery-hyundai-768x576.jpg 768w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/installation-view-of-frieze-seoul-2024-booth-b17-gallery-hyundai-1536x1152.jpg 1536w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/installation-view-of-frieze-seoul-2024-booth-b17-gallery-hyundai-750x563.jpg 750w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/installation-view-of-frieze-seoul-2024-booth-b17-gallery-hyundai-500x375.jpg 500w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/installation-view-of-frieze-seoul-2024-booth-b17-gallery-hyundai.jpg 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Jeon Joonho, installation view of Gallery Hyundai&#8217;s booth at Frieze Seoul 2024,<br>Courtesy of Gallery Hyundai<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Best 3 Booths at Frieze 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Frieze Seoul 2024 featured a wide range of impressive booths, but these three left a lasting impression:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Gagosian<\/strong><br>Gagosian presented a diverse lineup of international artists, including <strong>Derrick Adams, Maurizio Cattelan, and Nam June Paik<\/strong>. <strong>Derrick Adams<\/strong>&#8216; first solo exhibition in Korea was a highlight, drawing strong interest from collectors, with several works being acquired by Korean museums.<\/li>\n\n\n\n<li><strong>Gallery Hyundai<\/strong><br>Gallery Hyundai showcased a solo booth featuring <strong>Jeon Joonho<\/strong>. His politically themed artworks resonated with both local and international audiences, with works priced between $38,000 and $230,000, marking the booth\u2019s success.<\/li>\n\n\n\n<li><strong>Nanzuka<\/strong><br>Nanzuka\u2019s group exhibition, &#8220;<em>HUMAN<\/em>,&#8221; focused on themes of conflict and cultural exchange. The booth featured works by <strong>Keiichi Tanaami, Hajime Sorayama, and Jang Koal<\/strong>, drawing attention for its bold pop-art and psychedelic styles.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/457515780_844465771119209_2495668730778619826_n-819x1024.jpg\" alt=\"\" class=\"wp-image-1562\" srcset=\"https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/457515780_844465771119209_2495668730778619826_n-819x1024.jpg 819w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/457515780_844465771119209_2495668730778619826_n-240x300.jpg 240w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/457515780_844465771119209_2495668730778619826_n-768x960.jpg 768w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/457515780_844465771119209_2495668730778619826_n-1229x1536.jpg 1229w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/457515780_844465771119209_2495668730778619826_n-750x938.jpg 750w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/457515780_844465771119209_2495668730778619826_n.jpg 1638w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">George Condo, installation view of Spr\u00fcth Magers&#8217;s booth at Frieze Seoul 2024,<br>Courtesy of Spr\u00fcth Magers<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Notable Sales at Frieze Seoul 2024<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Several high-profile sales were reported at <strong>Frieze Seoul 2024<\/strong>. Here are three of the most notable:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Nicolas Party<\/strong>\u2019s &#8220;<em>Portrait with Curtains<\/em>&#8220;<br>&#8211; Sold for <strong>$2.5 million<\/strong> at <strong>Hauser &amp; Wirth<\/strong>. This sale was one of the most prominent at the fair, highlighting the Swiss artist\u2019s growing popularity in Asia.<\/li>\n\n\n\n<li><strong>Yoo Youngkuk<\/strong>&#8216;s Painting<br>&#8211; <strong>PKM Gallery<\/strong> sold a painting by this Korean modernist for <strong>$1.5 million<\/strong>, one of the top sales during the event. This reflects the high demand for historical Korean artists alongside contemporary works.<\/li>\n\n\n\n<li><strong>George Condo<\/strong>\u2019s &#8220;<em>Self-Portrait<\/em>&#8221; (2024)<br>&#8211; <strong>Spr\u00fcth Magers<\/strong> achieved significant success with this sale for <strong>$1.95 million<\/strong>, further cementing Condo\u2019s status as a major player in the global art market.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Overall Sales and Evaluation of Frieze Seoul 2024<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Frieze Seoul 2024<\/strong> proved to be a highly successful event, with strong sales across multiple price points and significant works being acquired by both local and international collectors. Galleries like <strong>Gagosian <\/strong>and<strong> Kukje <\/strong>reported notable sales, including works by artists like <strong>Urs Fischer<\/strong> and <strong>Julian Opie<\/strong>. The fair&#8217;s influence continues to grow, positioning Seoul as a critical hub for contemporary art.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In conclusion, Frieze Seoul 2024 not only maintained its reputation as a key art event but also demonstrated the increasing sophistication of its audience and the expanding global appeal of the Asian art market.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:58% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/blog.artspoon.io\/blog\/ko\/2024\/09\/12\/\ud0a4\uc544\ud504-\uc11c\uc6b8-2024-\uc804\ubc18\uc801-\ub9ac\ubdf0\uc640-\ubca0\uc2a4\ud2b8-\ubd80\uc2a4\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/kiaf-seoul-2024_-key-highlights-and-sales-1024x566.png\" alt=\"Kiaf Seoul 2024: Key Highlights and Sales\" class=\"wp-image-1588 size-full\" srcset=\"https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/kiaf-seoul-2024_-key-highlights-and-sales-1024x566.png 1024w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/kiaf-seoul-2024_-key-highlights-and-sales-300x166.png 300w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/kiaf-seoul-2024_-key-highlights-and-sales-768x424.png 768w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/kiaf-seoul-2024_-key-highlights-and-sales-1536x848.png 1536w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/kiaf-seoul-2024_-key-highlights-and-sales-2048x1131.png 2048w, https:\/\/blog.artspoon.io\/blog\/wp-content\/uploads\/2024\/09\/kiaf-seoul-2024_-key-highlights-and-sales-750x414.png 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">If you&#8217;re curious about<br><strong>Kiaf Seoul 2024<\/strong>?<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-7d2a8f4\" data-block-id=\"7d2a8f4\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center stk-block stk-99b5d43\" data-block-id=\"99b5d43\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/blog.artspoon.io\/blog\/ko\/2024\/09\/12\/\ud0a4\uc544\ud504-\uc11c\uc6b8-2024-\uc804\ubc18\uc801-\ub9ac\ubdf0\uc640-\ubca0\uc2a4\ud2b8-\ubd80\uc2a4\/\"><span class=\"stk-button__inner-text\">Check Out! Detailed Review<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>\ud83e\udd44 For more insights into global art fairs and artist opportunities, visit <a href=\"https:\/\/artspoon.io\/?refcode=CJU10\">Art Spoon\u2019s website<\/a> and explore the latest articles on the <a href=\"https:\/\/blog.artspoon.io\/blog\">Art Spoon Blog<\/a>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">The above information can be referenced from <em>Artlyst, FAD Magazine, Artsy, and Observer.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Frieze Seoul 2024: A Hub of Global Artistic Exchange Frieze Seoul 2024 once again confirmed its position as a premier Asian art event. This year&#8217;s fair attracted a diverse mix of galleries, collectors, museum representatives, and art enthusiasts from around the globe. With interviews from key players, sales reports, and a breakdown of the top [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frieze Seoul 2024: Key Highlights and Sales Reports - Art Spoon<\/title>\n<meta name=\"description\" content=\"Frieze Seoul 2024 solidified its place as Asia\u2019s top art fair. 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